Why, and How, I Do What I Do

waringis.com-wedding couple
Photo from waringis.com.

Creating an event is like creating a piece of art.

Each one is unique. Each one has its own personality and vibe. They can be rigid and structured, or dynamic and ever evolving.

I was first attracted to event planning because I can incorporate all of my artistic hobbies into one single moment in time. They aren’t just tables and chairs and “I do’s” and gift giving. Events combine fashion, interior design, cosmetology, photography, music, the culinary arts—the possibilities for self-expression are endless.

Recently, event planning shows—especially shows about planning weddings—have been everywhere on TV. This has created a major shift in the event planning industry. People now want to have big, extravagant events that are design-magazine-ready. This is all fine and dandy, but this new trend has shifted the focus away from the occasion’s purpose. Now, events are so commercialized that people are beginning to lose sight of why these events are occurring in the first place. Instead of focusing on the meaning behind it—like bringing two individuals together in holy matrimony, celebrating a coming of age, or celebrating the arrival of a new life into this world—the focus has shifted to how grand the decorations are or how the pictures are going to look. Therefore, my goal as an up and coming event planner and extreme design enthusiast is to bring the life back into these overly commercialized, and often cookie cutter, occasions. As stated previously, I honestly believe this can be achieved through personalization.

Let’s go on a journey together and discover how amazingly impactful, and personal, events can be. To start this process, I like to begin with inspiration. This inspiration can come from anything—magazine clippings, an amazing place you’ve visited, a favorite item, etc. I tell my clients to start their planning process with three inspirational images—it’s ok if they aren’t pictures of actual events (in fact, I think the process is that much more exciting when the inspiration photos are completely non-related). Once these have been selected you can start to gain a feel for color schemes and themes, which is always a great place to start. For example, say I select a photograph of a sunrise in the Caribbean. From this inspiration photo, I can gather that I may want a ceremony in a scenic place that’s a little more relaxed—maybe a wedding ceremony in the sand or in a venue with an amazing view. Next, I can look at the colors in the photo. Just as a general rule of thumb, I’d select two major colors and then an additional color as a possible accent. Now that I have a few venue ideas and a potential color scheme, I can begin to look through magazines and websites and can start compiling photos of things I like.

The hardest step is starting, and that’s precisely what we’ve just accomplished! With this in mind, I leave you with one question to think about before my next post.

Now that you’re inspired, what can you do to personalize your event and really create a moment you’ll never forget?

Photo courtesy of www.waringis.com

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